Prestige Watch has all the cred with devoted fans and a booming online presence, but the physical store was stuck in the past in Berjaya Timesquare. In retail luxury watch shop, how you look is everything, so the physical experience also is crucial to an effective business. The result is a complete overhaul of the retail space with a focus on powerful branding, a smooth and interactive consumer experience....
Passer-by would be greeted by two big display windows before entering into the reception area. These illuminated displays also act as a way to catch attention from the main public corridor. As for interior set up, we designed against the usual crowded shop filled with watches. Instead, we carefully placed concentrated, unique, and exclusive display boxes on both side grey walls. This creates an mysterious, hollow, and weightless atmosphere.
Image is everything in timepiece retail, and now Prestige Watch looks just as impressive as its reputation. This “new” store gives the community a slick elegant retail space to connect and collect.